What’s new with Crown

Crown has a new logo and refreshed look!

It’s our biggest makeover in over 10 years, and we’re excited to share it with you.

The heart and vision of the organization are as strong as ever.

The new logo and refreshed look are part of our corporate rebranding initiative. The brand itself was developed to better reflect the organization’s mission, vision and values, as well as to connect with a broader audience.

We will continue to offer the same life-changing products and services for your personal finances, career and business — and to develop new and exciting initiatives to help you tackle today’s challenging economic environment.

Our flagship programs, such as God Provides™, Biblical Financial Study, MoneyLife™, Career Direct® and Business by the Book®will continue to lead the charge in transforming individuals’ finances, careers and businesses.

Logo Explanation – view the rationale behind the new logo:

Share your thoughts and comments below!

About Chuck Bentley

CEO, Crown Mininstries
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5 Responses to What’s new with Crown

  1. Nick says:

    I like the concept. A couple thoughts:
    – logo does look a bit too feminim.
    – I strongly! Encourage you to begin another branding campaign targeting millinials! This is a huge generation and I do not see anything on you site that is particularly geared toward them, including this new logo. Products, resources, and branding geared toward the young, urban, diverse US population, will put you on the forefront of a ripe US mission field.

    • Cory says:

      I agree Nick, Crown needs to speak to our generation. A good step is a new look and brand, but really the products and offering from Crown need to be refreshed to engage a new generation. Also the way they deliver the products needs to go more digital.

  2. i want to be part of your ministry laurian sumaye
    p o Box 11151 Arusha Tanzania East Africa

  3. Ric Diaz says:

    From a marketing perspective, the new logo is new and refreshing.
    The objectives that a good brand will achieve include:
    ☑Delivers a new message clearly
    ☑Confirms credibility of the legacy of the past logo
    ☑Connects your target emotionally
    ☑Motivates future students and leaders
    ☑Concretes User Loyalty
    I like it…Great Job
    Ric Diaz
    Frisco, Tx

  4. Karl Kroger says:

    I think the logo is great! The comment about it being too feminine, as well as not appealing to Millennial is hogwash.

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